The retail frozen food market as a whole is valued at more than £6.2bn, having seen a 4.8% value growth year on year (Kantar Worldpanel 2018), and Tom Birch, manager of a Spar store in Ormskirk, West Lancashire, can’t see a slowdown in sales any time soon. During the past year the Flying Trade Group has added 15 new frozen SKUs to the Humza halal range. Sales of the brand’s samosas and spring roll ranges have fuelled triple-figure growth and have seen the brand pass the £6m mark in annual sales this year, the company reports.