In 2022, Surya Foods announced a special two-year corporate partnership with world-renowned wild animal charity Born Free. We partnered with Born Free to support its global elephant conservation work to help safeguard elephants – majestic, gentle giants which have long been a symbol of India. This is a cause close to our hearts due to our company’s South Asian heritage. The Asian elephant is classified as Endangered by the International Union for the Conservation of Nature (IUCN). Born Free and Surya Foods worked together for a cruelty-free and animal-friendly Diwali. For the partnership Surya brand, Laila, created two elephant themed gifts for its 2022 Diwali campaign, including a golden foil wrapped hollow chocolate elephant, made with Rainforest Alliance Certified cocoa, and a Laila elephant soft toy (produced using eco-friendly Post-Consumer Recycled Polyester.) 10% of net profits from the sale of Laila’s Diwali chocolate elephants were donated to Born Free’s global elephant conservation work.
During Diwali 2023, Laila raised funds for Born Free by donating a penny per bag of Laila rice sold during November – again raising thousands of pounds for Born Free’s global elephant conservation work. As part of Laila’s Diwali celebrations, Laila gifted thousands of Diwali chocolate elephants and elephant soft toys to children’s hospitals and hospices around the country, including Great Ormond Street, The Evelina London and Birmingham Children’s Hospital among many others.
