Laila regularly runs ‘Rice for Life’ campaigns – each aimed at saving lives. Previous campaigns have included raising money for the British Red Cross’ flood relief efforts in Pakistan; providing seeds and fertiliser to help families re-establish independence and covering the cost of vital medical supplies to prevent easily treatable diseases from needlessly claiming lives. Meanwhile, Rice for Life 2014 marked a truly ambitious project and saw Laila donate one million servings of rice to those in need via UK food banks (Trussel Trust) and NGOs in India.