Schezwan is a popular Indo-Chinese flavour. The fiery and tangy sauce made with red chilies, garlic and vinegar is central to dishes like Schezwan noodles, rice, and paneer.
Meanwhile Manchurian-style dishes have a sweet and savoury profile and are created by rough
chopping and deep frying meat or vegetables and sautéing them in a Manchurian sauce – which
typically includes soy sauce, tomato puree and a hint of vinegar.
Speaking about the exciting new range Surya Foods Managing Director, Harry Dulai, said: “The
Khao Chi range is inspired by the vibrant flavours of Indian & Chinese street food. Momos are
incredibly popular at the moment with social media platforms playing a huge role in driving
attention to the dish. We have created a range of trending products that are full of bold, tangy and
spicy flavours and offer the ultimate convenience.
“Consumers crave the complexity of Indo-Chinese dishes but often lack the time, ingredients or
knowledge to prepare them at home. Our products are designed to deliver restaurant-quality
flavours with minimal effort.
“Indo-Chinese cuisine is loved by various demographics, from young professionals to families,
thanks to its ability to cater to both vegetarians and non-vegetarians, spice lovers, and those
preferring milder flavours. We are excited to see where we can take the brand.”
The launch will be supported by an integrated marketing campaign, including: PR & print
advertising; shopper promotions and events; sampling; merchandising, as well as activity across
Khao Chi’s newly launched digital and social media platforms.
Surya Foods is behind several of the UK’s leading brands and holds the No.1 market position for
Laila Basmati 1 (No. 1 dry rice brand), Mai Thai 2 (No. 1 Jasmine rice brand) and Thai Dragon 3
(No.1 sriracha sauce brand.)
It has launched a swathe of world food NPD into UK supermarkets over the last few years
including Sun Hee – one of the first Korean brands to enter major UK supermarkets; Trophi, a
delicious range of Greek Mezze classics and Akira, a range of popular Japanese rice, snacks and
sides.
