Surya Foods launch traditional Greek mezze range

Global food leaders Surya Foods is launching a delicious range of Greek Mezze classics, packed full of traditional Greek flavours. The frozen, easy to prepare range, which has secured a listing with Asda, makes for the perfect ‘Greek night in’.
The Greek mezze range features 10 new products, spanning indulgent pastry snacks, gyros meal kits, keftedes and kebabs. The range includes:

Trophi Mini Triangle with Spinach and Feta, 400g, RRP £2.40
Trophi Swirled Pie – Spinach & Cheese, 454g, RRP £2.40
Trophi Mini Swirl with Spinach and Cheese, 400g, RRP £2.40
Trophi Greek Style beef Kebabs, 350g, RRP £4.00
Trophi Beef & Turkey Gyros Meat, 350g, RRP £4.00
Trophi Chicken Gyros Meat, 350g, RRP £3.20
Trophi Chicken Gyros Meal Kit, 380g, RRP £3.20
Trophi Pork Gyros Meal Kit, 380g, RRP £3.20
Trophi Beef Gyros Meal Kit, 380g, RRP £3.20
Trophi Greek Style Beef Keftedes, 350g, RRP £4.00
Eight of the lines have secured a listing with Asda (highlighted in blue above) and will be in store from April 4th
A further 30+ ambient products are to be added to the line up over the coming year, including hummus chips, tahini, olives and traditional dishes ideal for a family mezze feast.

Speaking about the exciting new range Surya Foods Managing Director, Harry Dulai, said: “Greek food is a big hit with tourists and trendy Greek restaurants and takeaways can be found across the UK, but there aren’t a lot of options if you want to cook traditional Greek cuisine at home.

“Greek cuisine is a mouth-watering mix of Middle Eastern, Italian and Ottoman cultures, centered around fresh vegetables, fish, olive oil, wine, cheese, meat and grains, with delicious breads, olives, herbs and yoghurt also staples.

“Nothing helps diners explore the spirit of Greece better than a delicious Greek mezze platter and it really is the perfect way to relax with friends and casually pass time – the Greek way! Trophi is all about taking your taste buds on an exciting, Greek food adventure – bringing a touch of sunshine to your day.”
The brand features the playful tagline, Trophi, it’s Greek for food!, and will be supported by an integrated marketing campaign, including: PR & print advertising; shopper promotions and events; sampling; merchandising, as well as activity across Trophi’s newly launched digital and social media platforms.
Surya Foods is behind several of the UK’s leading brands and holds the No.1 market position for Laila Basmati 1 (No. 1 dry rice brand), Mai Thai 1 (No. 1 Jasmine rice brand) and Thai Dragon (No.1 sriracha sauce brand.)

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