The Laila brand has expanded rapidly in recent years, moving into lentils, beans and flours with the launch of 19 new products in 2019. It also added Laila snacks to its line up in 2019 – opening a state of the art, snack production factory at its Harwich HQ. This month the brand expanded into spices with the launch of five new lines into Asda – spanning classic store cupboard, spice staples including tumeric, coriander, chilli and cumin powders, together with crushed chilli flakes. The products, all under the ‘Laila Naturals’ banner, are packaged in 100% recyclable film.
Surya Foods is also looking to promote its other leading Humza brand. The premium Humza frozen range features samosas, spring rolls, kebabs, grills, burgers, parathas, chapattis and frozen vegetables popular in halal cooking. Its classic lines will be joined by its recently launched Humza VegeeZ range – a collection of 100% vegetarian, ready to cook snacks.
A selection of snacks from Surya’s recently launched Thai Dragon brand will also be showcased. Thai Dragon was one of the UK’s fastest growing launch brands of 2020, with each launch from the brand achieving national retail listings. In just two years Thai Dragon reached annual sales over £6 million.
Gulfood Dubai, considered the world’s largest annual food trade show, is now into its 26th edition and takes place at the Dubai World Trade Centre between 13 – 17 February 2022. The event attracts leading brands from around the world, as well as a host of world-renowned chefs.
This year it will be promoting its new movement: Gulfood Zero Waste, a mission to create a sustainable food and beverage show which rethinks the way we use and consume food. This aligns with Surya Foods’ ambitions to become a leader in sustainability and its goal to ensure all operations are carbon neutral by 2035.
