Thai Dragon is launching two new noodle varieties in a convenient, ‘ready to eat’ in two minutes, format, including:
Thai Dragon Infernal Chilli Noodle Bowl, 240g RRP £2.20
Thai Dragon Pad Thai & Sriracha Noodle Bowl, 240g, RRP £2.20
Launched in 2020, to create a range of spicy and aromatic sauces and snacks inspired by
traditional Thai cuisine, Thai Dragon has had an incredible few years, recently reaching annual sales of over £10 million. It has since expanded into noodles and cooking pastes and now features
an extensive range of sauces, including classics like sriracha mayo, sweet chilli and soy sauce.
Thai sriracha is a much-loved condiment which has already achieved cult status in the US and has
recently made fantastic ground in the UK. Described as Asia’s ketchup, with a kick, it has a
distinctively hot-sweet Thai flavour. The sauce has effortlessly made its way from South-East Asian
restaurants to UK supermarkets.
Coming in at a highly competitive price point, the Thai Dragon brand has been shaking up the UK
sauce, noodles and snack categories with its keenly priced, Thai-inspired offering. Each launch
from the Thai Dragon brand has achieved national retail listings – making it one of the fastest
growing brands of recent years.
Speaking about the new lines, Surya Foods Managing Director, Harry Dulai, said: “The Thai
Dragon brand has got off to a fantastic start. Combining quality and authentic flavours with
approachable pricing has helped us achieve impressive sales and we are excited to add further,
great value products to the Thai Dragon range.
These latest dishes are super versatile, quick to
make and can be easily customised by adding your preferred choice of protein for a satisfying,
hearty meal. The bold flavours are also very trendy.”
